Best Social Media Platforms To Use For Business

Social Media

If your company is just starting out on the Web and need to pick a few social media networks to rule over, here is our guide to choosing the best platform(s) for your business, and how to make the most out of them.

  1. Twitter

Who should use it: Everyone – from individuals to the largest corporations

What to share: Start, join, and lead conversations; interact directly with brands and customers

Post frequency: Multiple times per day

Twitter is the dominant democracy of the social-sharing economy. Relevancy, personality and brevity are the keys to making your voice heard.

 

  1. Instagram

Who should use it: Everyone – from individuals to the largest corporations

What to share: Share visual content, including short videos (less than 15 seconds)

Post frequency: Once a day

Instagram invites brands with visual content into their customers’ zone-out time. Create and post content accordingly.

You’ll want to experiment with your own userbase and followers, but it’s likely that the best time to target your posts will be to get to your audience’s eyes during their commutes, nights, and weekends.

Useful tools: Use hashtags as there useful for search purposes. DO NOT USE links in comments and captions.

 

  1. LinkedIn

Who should use it: Businesses, Recruiters and Job-Seekers

What to share: Job-postings, company descriptions, employer/employee research

Post frequency: Two to four times a week

LinkedIn is the online analog to old fashioned networking. People – and connections to people – are everything

Keep a company description and profile page mindful of keyword SEO, but your network of employees and contacts is your most valuable (and potentially damaging) content on LinkedIn. Make sure people in your organization are appropriate, professional and on-brand. There’s nowhere online where employers and employees are more intimately linked.

Company seeking clients and individuals seeking employment should grow their LinkedIn networks by adding as many real connections as possible. Use your second and third-degree connections to request personal introductions (when reasonable), and weed out the Internet’s infinity of companies and applications, focusing on opportunities where you have some real connection.

 

  1. Facebook

Who should use it: Everyone

What to share: All types of online content, events, adverts, images, videos

Post frequency: Once or twice a day

Consider advertising or paying to promote your page on Facebook, but don’t make your brand’s Facebook page itself look like an advertisement. Inspire conversations and shares – and be sure to ask questions.

Of all social networks, Facebook is best equipped to linearly share responses to a post asking a question or sparking conversation. Answers then appear in friends of your respondents, spreading the conversation.

Facebook offers personal connection and an enjoyable distraction amidst the work day, but use typically peaks outside of work hours. There’s no shortage of options for analyzing Facebook data. Track the success of your content by date and time to hone in on the best times for engaging your audience.

 

  1. Google+

Who should use it: Small companies and large companies, bloggers

What to share: More formal and professional than Facebook; Hashtags have major search value

Post frequency: Once or twice a day

As Google’s proposed alternative to Facebook, keywords and search engine optimization are central to the appeal of Google+. Link often to content on your own website to direct this search boost where you want it most.