Generating a consistent source of website traffic is the foundation of every online business. If you don’t have visitors coming to your website, it’s impossible to convert them into prospects and loyal, long-term customers. When you establish yourself as an authority through the lens of Google, it will increase your visibility in search engine queries.
- Update your site
This sounds like basic knowledge, but it’s one of the most common mistakes on the Internet. Google takes into account both content quality and content freshness as part of its ranking algorithm, so keeping your site current is a great way to maintain your position.
“Text only” articles can potentially hinder your search engine rankings. If you want to maintain your keywords, you should update your content by adding an assortment of videos and images to your articles. This will enhance the experience of your readers and entice other people to link to your site.
Take the time to improve the visual appeal of your brand. Optimizing the layout of your site will increase the likelihood of your visitors engaging with your content.
- Speed up your site
Site speed has long been a ranking factor in Google search, yet many websites still don’t load very fast — especially on a mobile, where the majority of searches now take place. Keep in mind that there are over two million blogs posted each day, so if your website isn’t loading fast enough, your visitors will most likely resort to an alternative solution.
Google urges webmasters to get their page load time down to less than one second for mobile devices, which is very fast. However, even if you can’t get it that low, consider that every second you shave off of your page load time reduces page abandonment.
Below are three easy to implement steps that will improve the speed of your website:
- Switch to a faster, more reliable hosting service.
- Enable compression on all images on your website.
- Use a content delivery network (CDN) to increase download speeds.
- Expand your link building
One of the most common mistakes that marketers make is focusing on the quantity rather than the quality of their backlinks.
If you’ve ranked for a particular keyword, there’s no need to build excessive backlinks to that page. Google can detect if a site is gaining links at an unreasonable pace. Building links too quickly can be perceived as a red flag that can potentially get your website banned.
Your rankings can also drop if you build the majority of your links to point to one particular article. Google wants their users to be able to access relevant, useful content on your site.
If you want to maintain your keyword rank, then you should expand your inbound links to all the various pages on your site. This strategy will diversify your backlink profile and increase your overall website authority from Google’s perspective.
- Outbound and internal links
Links within your site can be just as important as backlinks to your site. Sending outbound links to authority brands in your area helps Google determine the relevancy of your website. Always make sure that the external pages you’re linking to provide relevant, valuable content to your readers. Internal linking, whenever you link to related articles on your own website, is another useful strategy that will help maintain your keyword rankings. When done properly, internal linking will help search engines to better understand the importance and topical focus of each page. As a bonus, smart internal linking can also keep users on the site longer by giving them easier access to additional site content. Similar to outbound links, you want to use internal linking in moderation. Don’t overdo it by adding a lot of links to your existing article content.
- Build your social media presence
It is still unclear as to whether social media engagement is a ranking factor in search, directly or indirectly. However, it’s clear that search engines view each major social media platform as an authority brand. Websites like Facebook, Twitter and LinkedIn all possess a high PageRank in Google.
Getting links from these networks will help Google determine the relevancy of your website. The more people like and share your content, the more visibility you’ll receive from these social media channels. As you continue to increase quality backlinks, it may help to boost and sustain your rankings over the long term.
Here are a few quick tips that you can use to increase your blog’s visibility on social media:
- Add social media share buttons to the sidebar of your articles.
- Use explicit calls to action in your content (e.g., “If you liked this content, be sure to share it by clicking this button here.”).
- Offer a free piece of content to your users in exchange for a social media share.