What is an e-mailer?
E-Zine, e-newsletters, information sheets, whatever you call them are all professionally created emails to update customers on news, services, products, offers and promotions. These e-newsletters can be sent monthly or quarterly depending upon your customer base. Most customers forget the products and services you supply, so letting them know this and of any new products will enhance your company profile as well as your internet presence. Once an e-mailer has been sent we can provide the statistics on how well the newsletter was received.
One of the biggest problems with email newsletters or E-Zine, is that they’re often cluttered and unfocused because they’re supporting every aspect of your business. Email, whether it’s a newsletter or not needs one common thread to hold it together.